The freckles on the face of model Li Jingwen, visible on this digital ad for Zara, started a conversation on Chinese social media that had 500 million views.

“We have to be prepared to have hard conversations with brands and ask: Why wouldn't they want to be diverse or inclusive in 2019?”

In the last year CVS has worked long and hard towards their goal of being Photoshop-free in their imagery by 2020. Using what is now known as the CVS beauty mark, the “Beauty Unaltered” logo shows customers what images have been unaltered.